This lecture explores decision avoidance in business. Why is costly inaction attractive? Why do individuals (and organisations) sometimes hesitate even though they know they probably have more to lose by not taking a risk? We also explore the other side of the coin: when is inaction the highest form of action?The transcript and downloadable versions of the lecture are available from the Gresham College website: http://www.gresham.ac.uk/lectures-and... College has been giving free public lectures since 1597. This tradition continues today with all of our five or so public lectures a week being made available for free download from our website. There are currently over 1,700 lectures free to access or download from the website.Website: http://www.gresham.ac.ukTwitter: http://twitter.com/GreshamCollegeFace... https://www.facebook.com/greshamcollege